P004 → SFSO — H3 Table Lamp
The storyline of this video romances the fictional production process behind the H-3 lamp.
Its components are shown gradually, from every single angle, stealing the spotlight shot after shot:
Its components are shown gradually, from every single angle, stealing the spotlight shot after shot:
the typical building H-beam module, the various screws and the top bulb case, as well as the metal dust generated by the H-beam cutting, along with hooks, steel wires, and constructions carrying the different lamp parts. The settings are aseptically neutral and essential the colors being grey, orange, and green to fully match the product design pattern.
Credits
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Mantas Bardauskas, Matteo Nicoli, Claudio Gasparollo, Martin Vokaty, Christian Cabiddu, Francesco Giugliano
Producer: Noemi Bugli
Audio: Smider
Client: SFSO
Creative Director: Salvatore Giunta
Design & Development: Mantas Bardauskas, Matteo Nicoli, Claudio Gasparollo, Martin Vokaty, Christian Cabiddu, Francesco Giugliano
Producer: Noemi Bugli
Client: SFSO