P006 → Pantene — Soex
The hero of the film is the acclaimed Pro-V, the unique formula that transforms hair and makes it stronger.
The P&G team challenged us to reimagine and portray the Pro-V genesis, as well as its first rendez-vous and love relationship with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.
Process
Credits
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Claudio Gasparollo, Martin Vokaty, Christian Cabiddu, Mantas Bardauskas, Matteo Nicoli. Andrew Prousalis, Enrico Albanese, Giedrius Paulauskas, Dave Stewart
Producer: Noemi Bugli
Audio: Smider
Audio Process: Dua Lipa — Pretty Please
Client: Procter & Gamble
Brand: Pantene
Brand Manager: Arnaud Beaumont, Sonia Lucci
Art Director: Jiyoni Kim
Executive Producer: Guido Marchetti
Creative Director: Salvatore Giunta
Design & Development: Claudio Gasparollo, Martin Vokaty, Christian Cabiddu, Mantas Bardauskas, Matteo Nicoli. Andrew Prousalis, Enrico Albanese, Giedrius Paulauskas, Dave Stewart
Producer: Noemi Bugli
Audio Process: Dua Lipa — Pretty Please
Client: Procter & Gamble
Brand: Pantene
Brand Manager: Arnaud Beaumont, Sonia Lucci
Art Director: Jiyoni Kim
Executive Producer: Guido Marchetti