P005 → MTV — MTV Xmas Party
The recipe was the result of a fruitful partnership between Ditroit and Nerdo. Both teams worked hand in hand to come up with a solution to better unlock MTV’s brief. The result is this catchy ident starring a few funny characters that represent Christmas on different continents.
Here’s the steaming hot outcome, directly out of the oven. Goofy, dorky, wild: these 5 extroverted buddies are always messing around, picking on one another, taking selfies as they turn up, embodying the MTV Christmas spirit.
Credits
Direction: Ditroit & Nerdo
DITROIT
Creative Director: Salvatore Giunta
Design & Development: Claudio Gasparollo, Luca Dusio, Christian Cabiddu, Marco Serracca, Gianluca Franco, Alessandro Depaoli
Producer: Noemi Bugli
NERDO
Direction: Dalila Rovazzani
Character Design: Giacomo D’Ancona
2D Animation: Letizia Saponaro
Producer: Dalila Rovazzani
Audio: Smider
Client: Viacom CBS Networks International
Brand: MTV EMEA & Asia
Sr VP ViacomCBS: German Groba
VP Brand Strategy: Bettina Vogel
Sr Creative Director: Emanuela Denti
Art Direction: René Olivo
Sr Creative Ops Manager: Giulia Marcora
Project Manager: Daniela Firpo
DITROIT
Creative Director: Salvatore Giunta
Design & Development: Claudio Gasparollo, Luca Dusio, Christian Cabiddu, Marco Serracca, Gianluca Franco, Alessandro Depaoli
Producer: Noemi Bugli
NERDO
Direction: Dalila Rovazzani
Character Design: Giacomo D’Ancona
2D Animation: Letizia Saponaro
Producer: Dalila Rovazzani
Client: Viacom CBS Networks International
Brand: MTV EMEA & Asia
Sr VP ViacomCBS: German Groba
VP Brand Strategy: Bettina Vogel
Sr Creative Director: Emanuela Denti
Art Direction: René Olivo
Sr Creative Ops Manager: Giulia Marcora
Project Manager: Daniela Firpo