P001 → Hublot — M10
Razor-sharp reflections, contrasty silhouettes, and a strong limited color palette are just a few elements defining a fresh minimalistic language to highlight the ultimate Big Bang Meca-10 Black Magic 45mm by Hublot.
The idea behind the video is simple: since the beginning of the production, we aimed to elevate the beauty of each and every part of the watch, treating it as a stand-alone piece of design. Metal structures, racks and grids are the ideal setting for the watch to shine, conveying the profoundly industrial feel of the product.
Process
Credits
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Christian Cabiddu, Marco Serracca, Alessandro Nobile, Davide Rubini, Christoph Strohfeld, Nemanja Ivanovic, Michael Marczewski
Producer: Noemi Bugli
Audio: Resonate
Audio Process: a Soft Throbbing of Time — Frank Bretschneider
Client: Hublot
Creative Director: Alexandre Bertrand
Creative Director: Salvatore Giunta
Design & Development: Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Christian Cabiddu, Marco Serracca, Alessandro Nobile, Davide Rubini, Christoph Strohfeld, Nemanja Ivanovic, Michael Marczewski
Producer: Noemi Bugli
Audio Process: a Soft Throbbing of Time — Frank Bretschneider
Client: Hublot
Creative Director: Alexandre Bertrand