P003 → Nike — LeBron 19
A Space Jam-worth cushioning system designed around a basketball shoe, an extreme metaphor for LeBron James’ exceptional smooth playing when the stakes are high and the game heats up.
Over more than a decade, LeBron James became a dominant force in the NBA and fundamentally redefined the game with his unique skill set and versatility.
Over more than a decade, LeBron James became a dominant force in the NBA and fundamentally redefined the game with his unique skill set and versatility.
That’s why Nike partnered with this basketball legend to design a technical shoe that could enhance his outstanding abilities on the court. And here comes our interpretation of this performing product, capable of harnessing LeBron’s energy with a secure fit and an updated cushioning system.
Process
Credits
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Alessandro Nobile, Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Marco Serracca, Christian Cabiddu, Davide Rubini, Maria Grazia Di Giovannantonio, Giovanni Mauro
Producer: Irene Costantini, Noemi Bugli
Audio: Zelig
Audio Process: About that time — Dame D.O.L.L.A., G-Eazy, P-Lo and White Dave
Client: Nike
Creative Director: Salvatore Giunta
Design & Development: Alessandro Nobile, Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Marco Serracca, Christian Cabiddu, Davide Rubini, Maria Grazia Di Giovannantonio, Giovanni Mauro
Producer: Irene Costantini, Noemi Bugli
Audio Process: About that time — Dame D.O.L.L.A., G-Eazy, P-Lo and White Dave
Client: Nike