P002 → Hublot — IT Full Carbon
This limited edition watch has been the perfect chance to focus on the material’s extraordinary performances and qualities deeply, conveyed through icy cold, monochromatic, and striking imagery. The film, realized in early 2023, is an elegant parade of black-and-white beauty shots, minimalistic lab settings, and impactful aesthetics.
Flashy reflections, together with a strong use of contrast inside the images are the trademarks of this sophisticated shot carousel. The edit alternates slow-paced sequences, which will give breathing space and the opportunity to admire the details of the product, with more dynamic scenes to obtain much more engaging storytelling.
Process
Credits
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Marco Serracca, Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Alessandro Nobile, Aaron Smith, Christian Cabiddu, Davide Rubini, Maria Grazia Di Giovannantonio, Pol Escarrer
Producer: Noemi Bugli
Audio:
Chris Banks
Client: Hublot
Creative Director: Alexandre Bertrand
Creative Director: Salvatore Giunta
Design & Development: Marco Serracca, Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Alessandro Nobile, Aaron Smith, Christian Cabiddu, Davide Rubini, Maria Grazia Di Giovannantonio, Pol Escarrer
Producer: Noemi Bugli
Client: Hublot
Creative Director: Alexandre Bertrand